Consistency is the discipline that separates authors who are read from authors who are remembered. Pick a publishing cadence and treat it like a contract: every Tuesday, one new chapter goes live. Your readers will build their week around it.
The algorithm also rewards consistency — stories that update regularly are surfaced more often in discovery feeds. If you cannot maintain weekly chapters, bi-weekly is fine. Monthly is the minimum.
Never announce a schedule you cannot keep, because breaking it damages trust more than no schedule at all. Use your dashboard's Analytics to see when your readers are most active — publish slightly before that window so your story is fresh when they arrive. Consistency is not about speed.
It is about presence..